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THE HAWAII GROUP
Professional Business Consultants
Profound Knowledge
(c) The Hawaii Group 1999 - 2006
We all are on a quest for knowledge. Whether its information that will make our lives easier
or just small packets of data that in a trivial way allows us to sort out "why things are the way
they are on this planet." As intelligent beings we are constantly receiving and sorting information,
in most instances, we are overwhelmed. Therefore, when relevant information arrives that is
meaningful, concise and thought provoking, we have a tendency to reflect on this data for the
principles and guidance that it offers. Here are seven insights that are worthy of the title
Profound Knowledge. http://www.profoundknowledge.org
1. LEADERSHIP PRINCIPLES: R.E.S.P.E.C.T.
Respect is essential for effective leadership. Lack of respect will require a leader to work
twice as hard to realize their objectives. Furthermore, leaders can't be successful as
disconnected individuals, no matter how great their individual expertise or potential is. To be
an effective leader, you must have the support and respect of those you lead.
2. PARADIGMS: BREAKING THE MOLD
Paradigms are sets of rules and regs that establish the boundaries of what is currently
believed to be possible within a given field. Therefore, our perceptions of reality, based on
our paradigms, dramatically effect our business decisions. Likewise, we try to make future
decisions by basing them on our current paradigms. Case in point, in 1968 Swiss watch
makers had over 60% of the world's marketshare. By 1978, their dominance shrank to
a mere 10%. What happened? The current paradigm had shifted and a new paradigm was
born... It was the Swiss that first developed the quartz watch however they did nothing to
protect their ideas and freely displayed the new quartz at world watch conferences. Seiko
quickly capitalized on this new method of watch design and significantly enhanced their
marketshare to become a world leader.
3. THE NEED FOR LONG-TERM VISION: THE PELICAN BRIEF
The pelican catches fish by flying high over their unsuspecting victims then diving at a high
rate of speed into the water to forcefully overcome their prey. Although a successful method,
this process eventually leads to their demise. You see, diving from high altitudes damages
their eyes and slowly breaks down other vital functions that allow for their success. Eventually,
the pelican goes blind and is unable to fish at all.
4. WORD OF MOUTH MARKETING
Businesses have used word of mouth marketing for years. In the case of the liquor industry,
it was not uncommon to have paid agents visit trendy bars, order the brand of choice
(normally an unknown import) and strike up conversations with both barkeeps and customers
in order to establish or talk up a cool image. In many cases it worked!
5. SUCCESS
Studies by Harvard, Stanford and the Carnegie Foundation suggest that success on the job
depends 85 percent on people skills and only 15 percent on technical knowledge.
6. ORGANIZATIONS AND GEESE
Geese fly in a V-formation where each bird must take a turn at fighting the wind and being
the leader. Each must know the common destination and choose the right course and speed.
At any given moment each bird must be capable of leading all the others.
7. CREATIVITY
Creativity does not come from inspiration. Creativity comes from knowledge.
Article: “Profound Knowledge” can only be republished with permission.
(c) The Hawaii Group 1999 - 2006
The Hawaii Group is a professional business consultancy firm specializing in integrated
marketing & PR communications. We are skilled at optimizing results by coordinating multiple
communication channels into a highly focused-impact that enhances brand identity, positioning
and market awareness. For more information and to receive our popular monthly newsletter visit
http://www.hawaiigroup.com.