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HAWAII MARKETING GROUP
Creative. Visionary. Powerful.
Focused Impact: “The 1969 Lunar Landing”
Hawaii Marketing Group (c) 1999 - 2007
http://www.focusedimpact.com
Billions of people around the world were tuned into televisions, radios, magazines and newspapers when Neil Armstrong made history in July 1969. The attention of the entire
planet was focused on one message, the successful lunar landing of the Apollo space mission. This message was delivered globally via multiple communication channels resulting in a highly focused impact, in terms of
communications effectiveness. All other competing media communications were secondary.
In today's over-communicated markets, media companies aspire to replicate this phenomenon known as the "focused impact
effect." However achieving this task represents an on-going challenge. How do organizations break through the noise?
Hawaii Marketing Group
is a professional business consultancy firm specializing in integrated marketing & PR communications. We are skilled at optimizing results by coordinating multiple communication channels into a highly focused-impact that enhances brand identity, positioning and market awareness. For more information and to receive our popular monthly newsletter visit http://www.hawaiimarketing.com.
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